A financial disaster or success? The Pride of Poland & Summer Sale in figures
The financial result of the Pride of Poland & Summer Sale 2016 auctions is the best result in terms of the average revenue per horse compared to all the Summer Sale auctions held after the year 2003 and the 6th result in the Pride of Poland history in the same period. As announced, horses would not be sold at any cost. However, judging by the results of the Summer Sale, which was held the day after the Pride of Poland auction, it could be said the buyers did not lose trust in the organizer.
The Summer Sale 2016 now holds the best result in the whole SUMMER SALE history as far as the average price per horse sold is concerned. The revenue of EUR 409,000 is the SECOND BEST RESULT, following the record result of 2015. On top of that, 18 horses sold out of the 25 horses auctioned ranks the event THIRD of 14 editions. The Summer Sale auction was participated in by buyers from around the world including those who took part in the Pride of Poland. Very good sales, high price and the second result in terms of the revenue prove two things – that this auction can be considered successful and that most buyers did not lose trust.
The Pride of Poland 2016 did not break records; however, it did not stray much from the average results in the auction history. Regarding the average price per horse sold the auction took the 6th position of the 14 editions which were settled in Euro. All in all, the Pride of Poland revenue totaled net worth of 1 million 271 thousand euros, which gives it the 10th place in the history.
This result gives a full picture of the strategy taken – to sell the horses, but not at all costs. As a result of such an approach, truth be told, 52% of the horses were sold, yet the total worth achieved for the ones that had been sold was satisfying. “The 6th result in terms of the average price paid for a horse, in 14 editions and in the situation given, should be considered a good result,” says Professor Sławomir Pietrzak, President of the Janów Podlaski Stud, adding that “there were not any spectacular amounts paid for individual stars this year, yet the estimate of all the horses participating in the auction was pretty solid.”
Pride of Poland auction – in terms of sales revenue
Summer Sale auction – in terms of the average price per horse sold